Privacy Policy

Last Modified: 30 October 2024

1. Introduction

Welcome to Pure Dance (“we,” “us,” “our”), a trading name of Pure Dance (Radio) Limited. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, www.puredance.co.uk (“Website”), use our mobile applications (“Apps”), or interact with us through other channels such as email, SMS, WhatsApp, and social media. By using our Website and services, you agree to the terms outlined in this policy.

2. Who We Are

Pure Dance (Radio) Limited is a company registered in England, located at:

27 Old Gloucester Street,
London, WC1N 3AX,
United Kingdom.

Pure Dance is a trading name of Pure Dance (Radio) Limited. We operate one of the UK’s premier dance music radio stations, delivering the best in house, tech house, and rave house music to our dedicated listeners.

3. What Personal Information We Collect

The information we may collect about you varies depending on how you interact with us. It may include the following:

a. Personal Identification and Contact Information

• Name & Email Address:

Collected when you email us via studio@puredance.co.uk or any other provided email address.

• Purpose: To respond to your inquiries, provide customer support, and manage communications.

• Legal Basis: Performance of contract or legitimate interest.

• Phone Number:

Collected when you send us an SMS or WhatsApp message.

• Purpose: To respond to your messages and provide support.

• Legal Basis: Performance of contract or legitimate interest.

• Postal Address & Postcode:

Collected when you register for our VIP club or participate in competitions.

• Purpose: To send you prizes, manage your VIP club membership, and provide localized content.

• Legal Basis: Performance of contract or legitimate interest.

• Date of Birth & Gender:

Collected when you register for our VIP club or voluntarily provide this information.

• Purpose: To tailor our services and communications to your preferences.

• Legal Basis: Consent or legitimate interest.

• Care Needs Information:

Collected if you attend a workshop with us.

• Purpose: To accommodate your specific needs during events.

• Legal Basis: Consent.

b. Device Information

• IP Address:

Collected automatically when you visit our Website.

• Purpose: To enhance security measures, prevent fraudulent activities, and ensure the integrity of our services.

• Legal Basis: Legitimate interests.

c. Usage Information

• How You Use Our Services:

Information about how you interact with our Website and Apps, such as pages visited, time spent, and features used.

• Purpose: To improve our services and user experience.

• Legal Basis: Legitimate interests.

d. Communication Content

• Voice and Audio Content:

If you participate in live recordings or send voice notes, this audio content is processed and stored.

• Purpose: To broadcast your contributions on our radio shows and podcasts.

• Legal Basis: Journalism exemption.

4. How We Collect Your Personal Data

We collect personal data through the following methods:

• Direct Interactions:

When you email us, send SMS or WhatsApp messages, participate in live recordings, register for our VIP club, enter competitions, or engage with us on social media platforms.

• Automated Technologies:

Through cookies and similar tracking technologies on our Website.

• Third-Party Services:

Via Aiir’s Content Management System (CMS) and Aiir Studio Inbox for managing communications across various channels.

5. How We Use Your Personal Data

We use your personal data for the following purposes:

• Responding to Inquiries:

Address your questions, support requests, and feedback.

• Managing VIP Club:

Manage your account within our VIP club, including membership benefits and communications.

• Participating in Competitions:

Facilitate the execution and fulfilment of prize draws and competitions.

• Improving Our Services:

Analyze usage patterns to enhance our Website and Apps.

• Broadcasting Contributions:

Share your voice and audio content on our radio shows and podcasts.

• Customizing Content:

Customize the content you see on our Website or Apps based on your local geographical area and preferences.

• Marketing Communications:

Contact you with details of our services that you may have a legitimate interest in and those of our partner companies.

• Ensuring Security:

Protect our Website and services from unauthorized access and other security threats.

6. Sharing Your Data

We do not sell or rent your personal information. However, we may share your data with:

• Third-Party Service Providers:

Including Aiir for CMS and Studio Inbox, Google Analytics for website analytics, and other trusted partners who assist us in operating our Website and services.

• Purpose: To facilitate our operations, analyze usage, and manage communications across various channels.

• Legal Basis: Performance of contract or legitimate interest.

• Partner Companies:

With your consent, we may share your data with our partner companies so that they may offer you their products and services.

• Purpose: To provide you with relevant products and services that you may be interested in.

• Legal Basis: Consent.

• Legal Compliance:

If required by law, we may disclose your personal data to comply with legal obligations or respond to lawful requests from public authorities.

• Business Transfers:

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner as part of the business assets.

7. Data Security

We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption:

Secure transmission of data using SSL.

• Access Controls:

Restricting access to personal data to authorized personnel only.

• Regular Audits:

Conducting regular security assessments to identify and address vulnerabilities.

While we strive to protect your data, no transmission over the internet is completely secure. We encourage you to use secure networks when accessing our Website and Apps.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once your data is no longer needed, we securely delete or anonymize it.

• General Data:

Retained for two years unless a longer retention period is required by law.

• SMS Data:

Phone numbers and associated messages sent via our SMS services are stored for one year to facilitate responses and fulfil contractual obligations related to prize draws and competitions.

9. International Data Transfers

Your data may be transferred to and processed in countries outside the UK and the European Economic Area (EEA). We ensure that such transfers are conducted in compliance with data protection laws, using appropriate safeguards such as Standard Contractual Clauses to protect your data.

10. Your Rights

Under the UK Data Protection Act 2018 and GDPR, you have the following rights regarding your personal data:

• Right to Access:

Request a copy of your personal data.

• Right to Rectification:

Update or correct any inaccuracies in your data.

• Right to Erasure:

Request the deletion of your personal data, subject to legal retention requirements.

• Right to Restriction of Processing:

Limit how we use your data.

• Right to Data Portability:

Receive your data in a machine-readable format.

• Right to Object:

Object to certain types of processing of your personal data.

• Right to Withdraw Consent:

Revoke your consent for data processing at any time.

To exercise these rights, please contact us at promos@puredance.co.uk. We may require verification of your identity before processing your request.

11. Cookies and Tracking Technologies

For detailed information about the cookies we use, please refer to our separate Cookie Policy.

12. Third-Party Services

• Google Analytics:

Used for analysing website and app traffic and user behaviour.

• Aiir’s CMS and Studio Inbox:

Used to manage and respond to user interactions across various communication channels, including WhatsApp, Facebook comments, Instagram comments, SMS, email to studio@puredance.co.uk, form submissions, voice messages, photos, and text messages from our mobile apps.

These third parties may collect and use your data as outlined in their respective privacy policies. We encourage you to review their policies to understand how they handle your information.

13. Privacy Policy for Mobile Apps

a. Data Collection Through Mobile Apps

When you use our Pure Dance mobile applications on iPhone or Android, we may collect the following types of personal data:

• Personal Information:

Name, email address, and phone number when you register or contact us via the app.

• Device Information:

Device type, operating system, device ID, and app version.

• Location Data:

If you enable location services, we may collect your approximate location to enhance your listening experience.

• Usage Data:

Information about how you interact with the app, including features used and time spent.

b. App Permissions

Our mobile apps may request access to certain device features to provide a better user experience:

• Contacts:

To allow you to share music or invites with friends.

• Microphone:

If the app includes features like voice notes or shoutouts.

• Camera:

For profile pictures or interactive features.

c. Third-Party Services in Apps

We integrate the following third-party services within our mobile apps:

• Google Analytics:

To analyse app usage and improve functionality.

• Aiir Studio Inbox:

To manage and respond to user interactions across various communication channels.

• Push Notification Services:

To send you updates and notifications.

d. Data Sharing and Transfers

Data collected through our mobile apps may be shared with trusted third-party service providers who assist us in operating the app and conducting our business. We ensure that these providers are contractually obligated to protect your data and use it solely for the purposes we specify.

14. International Data Transfers

Your data may be transferred to and processed in countries outside the UK and the European Economic Area (EEA). We ensure that such transfers are conducted in compliance with data protection laws, using appropriate safeguards such as Standard Contractual Clauses to protect your data.

15. Your Choices

a. Promotional Communications

• Current Communications:

Currently, we do not send newsletters. However, we may introduce such services in the future, at which time you will have the option to opt-in or opt-out.

• Marketing Communications:

We would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop Pure Dance from contacting you for marketing purposes.

• Opting Out:

To opt out of marketing communications, please contact us at info@puredance.co.uk or follow the unsubscribe instructions included in each marketing email or message.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the “Last Modified” date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

17. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pure Dance (Radio) Limited
27 Old Gloucester Street,
London, WC1N 3AX,
United Kingdom.

Email: info@puredance.co.uk

18. Governing Law

This Privacy Policy is governed by the laws of England and Wales.