Cookie Policy

Cookie Policy

Last Modified:30 October 2024

1. Introduction

This Cookie Policy explains how Pure Dance (“we,” “us,” “our”), a trading name of Pure Dance (Radio) Limited, uses cookies and similar technologies on our website, www.puredance.co.uk (“Website”). By using our Website, you consent to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit websites. They help us recognise your device, enhance your browsing experience, and collect information about how you interact with our Website.

3. Types of Cookies We Use

a. Essential Cookies

These are necessary for the Website to function properly and cannot be disabled. They enable basic features, such as navigating pages and accessing secure areas. The following cookies set by Aiir’s CMS are considered essential:

• club_s:

Identifies a session when someone logs in to the Listener Club, linking visitors’ browsers with their club accounts.

• loc_pref:

Stores the ID of a visitor’s preferred location or station.

• player_volume:

Set in our player to store your audio volume preference in HTML local storage.

b. Performance and Analytics Cookies

We use Google Analytics to understand how visitors use our Website and Apps, including tracking user interactions, traffic sources, and user behavior.

c. Functionality Cookies

These cookies remember your preferences (such as location or station preferences) to provide a more personalised experience.

d. Social Media Cookies

Our third-party social media management tools (provided by Aiir) may set cookies to manage and respond to your comments and interactions on our social media channels.

4. Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to accept or reject cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling cookies may impact the functionality and user experience of our Website and Apps.

To learn more about managing cookies, refer to your browser’s help section or visit www.allaboutcookies.org.

5. Third-Party Cookies

We may use third-party services, such as Google Analytics and Aiir’s social media management tools, to analyse and track Website and App usage. These third parties may set cookies on your device, which we do not control. Please review the privacy policies of these providers to understand how they use your data.

6. Do You Use Other Tracking Technologies Besides Cookies?

Yes, we use other tracking technologies such as web beacons (also known as pixel tags or clear gifs) and tracking URLs for similar purposes as cookies. These technologies help us track your interactions with our Website and Apps to improve our services and marketing efforts.

7. How Does Pure Dance Use Cookies?

We use cookies for the following purposes:

• To Collect Statistical Data:

Understand how users interact with our Website and Apps to improve usability and functionality.

• To Conduct Essential Functions:

Identify trusted web traffic and maintain session data.

• To Integrate with Third-Party Social Media Platforms:

Manage and respond to user interactions on social media.

• To Track Behaviours and Browsing Activities:

Monitor user engagement to enhance our services and provide targeted advertising.

• To Serve Interest-Based or Targeted Advertising:

Provide you with relevant advertisements based on your interests.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices. Any updates will be posted on this page with the effective date.

9. Contact Us

If you have any questions or concerns about our use of cookies, please contact us at:

Pure Dance (Radio) Limited
27 Old Gloucester Street,
London, WC1N 3AX,
United Kingdom.

Email: info@puredance.co.uk